I’m a passionate content creator specialising in engaging video and image content for Instagram and TikTok. From ideation, capturing iPhone content, and video editing using Adobe software to producing high-quality visuals, I create dynamic and scroll-stopping content that resonates with audiences. With experience both in-house and on set, I develop UGC-style, brand-led social and eCommerce content for lifestyle and beauty brands, while also writing and delivering voiceovers, starring in content, and closely collaborating within the creative team as well as teams across the wider business, including Marketing, Academy, and NPD. My expertise extends to product and model styling, ensuring every visual aligns with brand identity and storytelling. With a background in Fashion Business, Promotion, and Garment Technology, I bring a keen eye for detail, a strong creative vision, and a deep understanding of industry trends. I thrive in fast-paced, collaborative environments where strategy meets storytelling—always aiming to elevate brands with fresh, innovative content.